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About Us

Our vision is to empower people into prosperity by creating a new kind of network that holds the values of transparency, mutual trust and fairness at its core.

NetLeaders provides easy access to DasEcosystem, empowering the community through a myriad of blockchain-based services and applications. The more the network is used, the more the system itself is empowered and the more valuable it becomes. By growing the network and being rewarded for doing so, the community empowers others into financial freedom and control.

Welcome to the community of empowerment.


Director, CL Singapore

John Pretto

John Pretto is an accomplished, innovative and entrepreneurial technologist with over 20 years of senior management experience in information technology, marketing and operations. Past positions include serving as Chief Technology Officer for R66T (enterprise Wi-Fi), Chief Operating Officer for ComF5 (formerly DigitalFX – digital media marketing platform), CTO and Co-founder of HelloNetwork (streaming media technology), and VP of Technology for SmartConnect (video surveillance for gaming). He is a graduate of DeVry University and a resident of Las Vegas, United States.

Vice President of Marketing

James Elston

James is a brand, marketing and communications specialist. A brand strategist at heart he’s gained over 12 years’ experience at a number of top 10 agencies across London, including Saatchi & Saatchi and most recently St Luke’s. He has helped drive the success of global brands such as Samsung, McDonald’s and T-Mobile and has been recognized for his work at the highest levels – picking up 3 prestigious APG strategic excellence awards and 12 Lions at the Cannes Lions Festival of Creativity along the way. In 2016, he was positioned as the 10th most awarded brand strategist in the world.

Director of Training and Education

K C See

Mr. K C See is a Coach, Trainer and an Author. A Chartered Accountant and Chartered Secretary, he holds a Certificate in Direct Marketing from the Australian Direct Marketing Association. K C had his initial training as an auditor in Ernst & Young, before embarking on a career in accounting.
In 1984, K C started his own consulting organization, the Quest Group and has since taken the organization into 6 Asian cities. He is presently in process of getting the Group listed in the U.S. which he expects to complete by Q1 2018.

Digital Marketing Director

Pascal Van Knijff

Pascal has over 2 decades of experience in IT and (Digital) Marketing in a range of diverse fields (Big Data, Software & Technology, Financial Services, (Do it Yourself) Consumer goods, Health & Beauty, Leisure, Broadcast Media, Fashion, Retail and Not For Profit).

Chief Corporate Affairs Officer

YY Tho

Mr. Tho has extensive experience in asset acquisition and disposition as well as negotiations with governments involving the oil and gas industry throughout Asia Pacific. He has also served on the boards of various ExxonMobil companies, affiliates and joint ventures and has worked in the Philippines, US, Singapore, Malaysia and Hong Kong during the course of his career. He has recently retired from ExxonMobil after 36 years of service. Mr. Tho had his early education in Kuala Lumpur and graduated from Glasgow University with a Bachelor of Science Degree in Mechanical Engineering with specialization in Management.

Serving as DasEcosystem's
primary counsel

Abraham Sofer

Abraham Sofer is a transactional and international tax attorney with over 30 years of extensive experience in both the United States and Israel as a senior corporate executive with private and public companies and as in house and outside counsel. He has served as legal counsel with leading Wall Street law firms such as Morgan, Lewis and Buckius, Kelly Drye and Warren and Cadwalader, Wickersham and Taft. Abraham has counseled clients in a wide range of U.S. and overseas business transactions including mergers and acquisitions, divestitures, joint ventures, technology licensing, biotech, OEM agreements, SAAS agreements, MLM laws, intellectual property, international taxation, debt and equity financing, VC finance, IPOs, PIPEs, crowdfunding, cryptocurrency law and workouts. Abraham was recently the President and General Counsel of DigitalFX International Inc. a Nevada based publicly traded company selling web based media streaming applications, as well as the Managing Partner and General Counsel of Aegis Capital Corporation. He also served as the Interim President and General Counsel for Arco Computer Products, Inc. He brings this business background and experience to our system and is a valuable addition to the DasEcosystem's legal resources, coordinating the legal work of our international lawyers.


A crucial element of maintaining balance within our ecosystem is governance. We have an Advisory Council made up of 33 members who represent the community and communicate their most pressing issues to the company directors every month. This ensures constant feedback and dialogue between NetLeaders and its community.

The Advisory Council Chairman

Paul McCarthy

Paul McCarthy is the global ambassador for NetLeaders. Having built a global network of over 300k people, Paul’s passion and unique approach towards training and education has led him to be responsible for successful campaigns in multiple industries including, automobile, communications, finance, and technology. With over 20 years experience in sales and direct marketing, Paul now travels the globe giving seminars and training workshops on disruptive technologies and emerging markets. His interests in trading and stock markets led him to become an early adopter and advocate of cryptocurrency and blockchain technology.