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About Us

Welcome to the community
of empowerment.

Our vision is to empower people into prosperity by creating a new kind of network that holds the values of transparency, mutual trust and fairness at its core.

NetLeaders provides easy access to the Das ecosystem, empowering the community through a myriad of blockchain-based services and applications. The more the network is used, the more the system itself is empowered and the more valuable it becomes. By growing the network and being rewarded for doing so, the community empowers others into financial freedom and control.


John Pretto

John Pretto is an accomplished, innovative and entrepreneurial technologist with over 20 years of senior management experience in information technology, marketing and operations. Past positions include serving as Chief Technology Officer for R66T (enterprise Wi-Fi), Chief Operating Officer for ComF5 (formerly DigitalFX – digital media marketing platform), CTO and Co-founder of HelloNetwork (streaming media technology), and VP of Technology for SmartConnect (video surveillance for gaming). He is a graduate of DeVry University and a resident of Las Vegas, United States.

James Elston

James is a brand, marketing and communications specialist. A brand strategist at heart he’s gained over 12 years’ experience at a number of top 10 agencies across London, including Saatchi & Saatchi and most recently St Luke’s. He has helped drive the success of global brands such as Samsung, McDonald’s and T-Mobile and has been recognized for his work at the highest level – picking up three prestigious APG strategic excellence awards and 12 Lions at the Cannes Lions Festival of Creativity along the way. In 2016, he was positioned as the 10th most awarded brand strategist in the world.

Pascal Van Knijff

With over two decades of experience in IT and (Digital) Marketing working with renowned brands in very diverse fields (Technology, Big Data, CRM Software, Financial Services, Do it Yourself Consumer goods, Health & Beauty, Leisure, Broadcast Media, Fashion, Retail and Not For Profit) Pascal’s expertise is to help companies and organizations determine the proper (digital) marketing strategies. He’s helped many companies to develop Strategic Frameworks, aimed to deliver results within the given parameter, creative ideas, business needs and budgets.

Advisory Council

A crucial element of maintaining balance within our ecosystem is governance. We have an Advisory Council made up of 33 members who represent the community and communicate their most pressing issues to the company directors every month. This ensures constant feedback and dialogue between NetLeaders and its community.

Vivian O'Callaghan

Vivian O'Callaghan is a leading Advocate of Netleaders. A qualified teacher, Vivian got sales and marketing 15 years ago and went on to become a serial entrepreneur, creating businesses in Retail, Distribution, Digital Assets and Renewable Energies. He knows what it takes to develop a strong team to create successful businesses and believes education in the field to be a fundamental element in establishing a sustainable and forward striving enterprise. With a keen interest in advancing technologies, Vivian got Cryptocurrencies and Blockchain at the early stages.